Chocolates El Rey is a Venezuelan chocolate manufacturer. El Rey's family-run business manufactures premiumm chocolate using only 100% Venezuelan Cacao since its founding in 1929. El Rey's products are the result of a very delicate balance of flavor and aroma intrinsic to the exceptional raw material and a careful attention to detail all along the chocolate-making process.
El Rey offers consumers gourmet, all natural chocolate made from fairly traded cacao beans. The company prides itself in purchasing cacao directly from small and large-scale growers in Venezuela through Aprocao; a democratically run cooperative that pays above market price for its cacao beans. Through this initiative El Rey teaches growers how to ferment each cacao harvest to earn the best price and how to manage the soil in a sustainable way that promotes natural cycles without the need for chemical pesticides or fertilizers.